EXCERPT FROM THE STUDY
The purpose of the advertiser is to identify the reasons behind the consumer's behavior in order to identify the most effective advertising message or to remove barriers to communication. Along with the psychological approach, due to the contribution of neuroscience, other types of research and investigation have emerged. The knowledge gained through scientific experiments has become a necessary support for the verification of hypotheses (Wikipedia). The psychological approach has the advantage of measuring the effectiveness of the advertisement in relation to the recipient of the message, especially in relation to the characteristics of consumers. On the other hand, the approach does not provide exhaustive answers and does not address the precise causes that cause the recipient of the news advertisement to voluntarily expose the message, decipher it, store it and, finally, buy it. Therefore, it did not take into account the whole communication process and especially external factors, especially those related to the environment, which can play a crucial role in determining the recipient's behavior.
ABSTRACT
The rate of failure recorded every year in most external examination constitutes a major concern to the educati...
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External auditors conduct an independent examination of a firm‟s financial statements, records...
ABSTRACT
A library is an organized collection of sources of information and similar resources, made accessible to a defi...
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The system solves the problem of missing result of students in tertiary institutions and the system proffers a...
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The quality and use of serial publications on research output of post graduate students of National Open University of Nigeria (...
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This study entitled Monitoring and Evaluation of the Provision and Management of Education Resources on the Student‟s Performanc...
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Trafficking and use of illicit drugs have become a deadly plague unleashing social and health...
Problems of the Research
Adultery as an offence has been defined as an act which is prohibited by Almighty Allah. The pr...
ABSTRACT
This study was carried out to examine the attitude of illiterate women towards family planning in Kwande Local...
BACKGROUND OF THE STUDY
The globalization of economic activities has resulted in an increased demand fo...